Eloise Jenkins

'The Assembly Line' collection delves into the commodification of women, drawing inspiration from Naomi Wolf's 'The Beauty Myth,' which likens women's bodies to garments to be moulded into society's definitions of femininity and beauty. Our consumer-centric society draws parallels between women and products; both are consumed, utilized, and eventually discarded. The collection takes cues from plastic and product packaging, incorporating barcodes, price tags, receipts, and plastics. These elements are fused with ultra-feminine lingerie pieces and fabrics with spray-painted lingerie patterns. In this whimsical yet poignant collection, I shed light on the grim reality of women's commodification, offering a playful twist on a dark theme.